It’s what’s inside that matters most.
We lead with an honest heart, devoted to curating a collection of premium spirits, as we explore the world to honor our collective humanity & celebrate our cultural individualities.
KOKORO is a Japanese expression that unites the notions of heart, mind, and spirit, which are considered indistinguishable from one another. Like our namesake, we lead with an honest mind, take care of the regions and people with our heart, and create spirits that bring people together from all over the world.
Our handwritten X’s symbolize the Anglo-Saxon rune, *Gebō, which represents the relationship between giving, receiving, and learning to give responsibly. *Gebō pours into our celebration of communities & camaraderie and stands as a reminder of our mission to give back to the regions where we source our premium spirits.
Our iconic jug is the vessel for all our spirits, as a symbol that it’s what’s inside that matters. We believe that in perfecting the inside, we can achieve more great and purposeful things on the outside.
We believe in creating with a greater purpose. We placed the triple bottom line in the center of everything we do and partner with only like-minded distilleries and organizations. Built around the ideology of “Profit with Purpose” we are a California Benefit Corporation, Pending B Corporation, a member of 1% for the Planet, and support non-profit organizations local to the regions our spirits are sourced.